What’s the formula for top ranking search engine results?What’s the formula for top ranking search engine results?What’s the formula for top ranking search engine results?What’s the formula for top ranking search engine results?
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What’s the formula for top ranking search engine results?

January 30, 2013

Attractive design + informative content + easy to use navigation = Top rankings

Most people know that the words you use contribute to your search engine ranking – but how can search engines tell if your website is attractive and easy to use?

Think about it – search engines want to provide you with the most useful results because a happy customer means a returning customer.  If Google wasn’t bringing up good results, would you keep using it?

Search engines like Google and Bing protect their algorithm – the actual programming code that searches the internet to find the most useful websites – as trade secrets. But, SEO (search engine optimization) experts know that search engines look at signs that indicate that a website is successful – like how long visitors spend on a website.

So, if you’re surfing the web and come across a website that’s outdated with a difficult to navigate menu, you’ll most probably get frustrated quickly and leave the site.  But, if you visit a site that’s attractive and easy to use, you’ll spend some time there clicking through its various pages… and tell all the search engines that that’s a website worth clicking on.

As you work to optimize your website for search engines (and sales!), keep these tips in mind:

  • A professional design can catch and keep potential customer’s attention.
  • Think about your target audience and make sure your content answers their questions and meets their needs.
  • Provide opportunities for users to share links to your website – through social media and blogging.
  • Make sure the navigation is easy-to-use.
  • Include customized programming (such as forms) that gives your website visitors an opportunity to interact with your website.
  • Check with your hosting provider to make sure your website loads quickly for visitors.

To find out more about professional SEO services, contact us for a free consultation.

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Web Interactive Technologies
Web Interactive Technologies is a Baltimore website design and search engine optimization company based in Pikesville, MD focused on developing a professional on-line image for businesses of all sizes – from small businesses looking to build their first website to established companies ready to give their current website a facelift.  Contact us for your next web design project and online marketing campaign.

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Web Interactive Technologies is your Baltimore Web Design agency, located in Baltimore County (Pikesville) MD. We specializes in custom website design, e-commerce websites, PHP and MySQL programming and online marketing, including Search Engine Optimization (SEO).

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