Did you know that clients are more likely to engage a law firm that has an online presence than one that does not? A research study by American Express indicates that more than 80% of your clients would have looked up your business before they decide to engage you.
What does this mean? If you do not have an online presence you will be losing potential clients to other Law firms which have invested in websites. Web presence has the following benefits to a Law Firm:
Opens Your Practice to a Larger Customer Pool
A website places your Law Firm in front of thousands, if not millions, of potential clients. Anyone seeking legal advice or representation can easily find your Law Firm if they have access to the internet. This is far much better than print or TV ads which are not only expensive but also restricted in coverage.
A Website Spells Professionalism
A Law Firm with a web presence spells professionalism! To your potential clients the fact that you have invested in a website indicates to them that you are an avid professional. Furthermore, you can use your website to showcase your firm’s prowess in the legal field. You can do so by highlighting your areas of expertise, providing incisive articles in your field or flaunt your impressive portfolio.
Search Engine Optimization Goes Hand in Hand with Web Presence
It is not sufficient just to have a website. If your potential customers cannot find it then you are not achieving its full potential. The bottom line of your Law Firm investing in website design and SEO is to get enough traffic to the website. These visitors can then be turned to clients.
Most internet user land on websites through search engine results. Therefore if your website does not show at the top if these search results you are losing a lot of potential clients. This underlies the importance of Search Engine Optimization for your Law Firm’s website.
The internet is the new frontier for attracting and retaining clients. Your Law Firm stands to gain a lot from web presence and SEO.