Case study
Using your media company’s website to position yourself as a leader in the industry
Web Design
You know your media company does great work but you know that getting the word out there is a lot of the battle, especially in an industry where referrals are usually the most common way new clients come in. Having a creatively designed and visually appealing website that showcases your work is the first step in bringing more business in.
You also know that your clients aren’t going to hire you for every single video they need to produce– if they put out a lot of media, some of it is likely going to be done in-house. Keeping a blog is a great opportunity to give your (and potential) clients tips on making their videos professional and effective, which positions you as an expert in your industry.
ZMB Media, a videography and livestream production company, hired Web Interactive Technologies to build their new website. ZMB provided a very creative, unique design and we were brought in to bring their concept to life.
A light, balanced design that reflects the creative abilities of the company
ZMB’s design concepts they provided were excellent for their industry and the type of feel they were going for. Short blurbs of text along with images and icons throughout make the site’s content easy to digest. The unique illustrations that accompany different sections bring a fun feel to the site.
Service offerings are featured prominently on the homepage
ZMB gives a clear overview of what the company can do and how it can help potential clients. Visitors can learn more about each service by clicking on inner pages that give even more detail about the benefits.
Update your blog regularly to give current and potential clients helpful tips
Your blog is an important way to position your media company as an expert when visitors are looking for tips on how to improve their videos and other media. It may not seem like a powerful tool when you first launch it, but over time when visitors see you are putting out quality, helpful content, you’ll be top-of-mind when they’re looking to hire someone.
We can’t say it enough– show off the great work you’ve done with past clients.
The ZMB site does a great job of showcasing all of the great work they’ve done using a video gallery. The homepage features a section with their top work, and visitors can navigate to their full portfolio page to browse the entire gallery, which is broken down by different industries.
The result: A much improved website that has attracted more companies to consider hiring ZMB
ZMB now feels as confident as ever directing potential clients to their website, knowing that it accurately reflects their creativity and capabilities as a leading company in the Baltimore area. Their site has seen an increase in organic search traffic as well, leading to more leads generated from their contact form.
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