Case study
Transforming a shipping & logistics company’s online presence
In the fast-moving world of shipping and logistics, customers expect clarity, speed, and reliability — not just in service, but online.
When America Pacific Container Line approached Web Interactive Technologies, their website was outdated, hard to navigate, and doing little to communicate the scale and professionalism of their operations. They needed a digital presence that matched their industry expertise.
This case study walks through how our team redesigned their entire website — improving brand perception, boosting lead generation, and streamlining customer engagement.
The Challenge
America Pacific Container Line had grown significantly over the past decade, but their website hadn’t kept up. They struggled with:
- Outdated design and branding
- Confusing navigation, making it difficult for customers to find services or request quotes
- Limited mobile usability, hurting engagement
- No clear value proposition
- Poor SEO performance, resulting in low organic traffic
- Manual inquiries and paperwork, adding unnecessary admin time
Their goal was simple: Create a modern, user-friendly, conversion-focused website that positions them as a trusted logistics provider.
Website Design & Development
The goal of the website redesign was to create a modern, professional online presence that communicates the company’s expertise, highlights its service offerings, and makes it easy for prospective clients to learn more and get in touch.
We developed a clean, professional aesthetic built around America Pacific Container Line’s core brand values: reliability, speed, and transparency. Key design improvements included:
- A modern color palette inspired by maritime and industrial tones
- Clean typography for readability
- High-quality imagery reflecting real operations
- A more authoritative and trustworthy design system
Simplified, Customer-Centric Navigation
WIT developed a responsive website that presents APCL’s services, industry experience, and value proposition through a clear content hierarchy and consistent visual design. The site organizes its core service offerings into dedicated sections, making it easier for visitors to find relevant information and understand the breadth of the company’s capabilities. Strategic calls to action and accessible contact information help guide prospective customers toward the next step.
Shipping clients want answers fast, so we streamlined the navigation into clear, intuitive sections:
- Services & Capabilities
- Partners
- Industry News
- Tracking
- About
- Contact / Request a Quote
Outcome
The new website provides APCL with a polished digital presence that better showcases its expertise, supports customer discovery, and creates a more streamlined path from exploring services to initiating a business inquiry.
Get a free quote
Ready to get started? Contact us for a free quote and to learn more about how we can meet your web design, programming, SEO, branding, hosting and social media marketing needs.