Case study

Local monument company offers privacy & compassion for clients with new website

Web Design


In some industries, companies are making a sale at a very sensitive time for its customers, and the monument and memorial industry is one of the most prevalent examples. But one thing remains the same regardless of the industry: customers want to do online research before committing to a purchase. This may be even more true for the monument industry since clients just lost a loved one and likely value privacy more than usual.

Having an inviting website that reflects a monument company’s compassion is important in making visitors feel at ease. Another important aspect is making them feel like they have a partner and a guide to help find the right monument for their deceased. Fram Monument of the Baltimore-Washington area was looking for a website that did just this, and worked with Web Interactive Technologies to design and build their site.

Madden Industries website build

An inviting design that makes visitors feel comfortable

The new Fram Monument site features muted colors, pleasing images, and a layout that easily guides the visitor to select the monument that is right for their departed. A common hangup for those organizing a burial is finding the rules and regulations of the cemetery they are interested in. Fram Monument recognizes this and has a clear area where visitors can find their cemetery.

Madden Industries website build

Detailed monument information & robust photo galleries

To many, a monument for a deceased family member is one of the most important ways they can honor them after their death, and they’ll likely be visiting that monument over and over again. Whether one is looking for an intricate, expensive family estate or just a simple headstone, Fram Monument provides detailed information about all types of monuments and provides visual examples of past monuments they’ve created so the client knows exactly what they’ll be getting. They even provide material swatches for the different types and colors of stone they offer.

Madden Industries website build
Madden Industries website build

Showroom details are provided in case visitors would like in-person guidance

While some people prefer their monument selection to be extremely private, others prefer to seek guidance and would like to see monuments in person. Fram has four showroom locations throughout the area they serve and all information is easily accessible on their new site.

Madden Industries website build

The result: A better online experience and increase in customer satisfaction

After the launch of their new site, Fram Monument has reported an increase in their customers’ satisfaction of the monument selection process, as well as an overall increase in online leads. Customers reported how helpful it was to have the detailed information they needed on the website. Fram has also seen a boost in organic search traffic, due to keyword improvements and other SEO tactics on their site.

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